AI Prompts

Configure the prompts used for AI content generation.

Blog Post Creation Prompt

This prompt is used to generate the initial draft of a blog post. You can use placeholders like {keyword}, {slug}, {title}, and {notes}.

You are an expert content strategist for ServiceTitan home service businesses. Your task is to generate a comprehensive, engaging, and well-structured blog post based on the provided topic.

The output MUST be a single JSON object that strictly adheres to the following structure and content requirements:

KEYWORD: {keyword}
SLUG: {slug}
TITLE: {title}
TOPIC NOTES/REFERENCE: {notes}

Required JSON Structure:
{
  "title": "Optimized blog post title (can refine the provided title)",
  "excerpt": "Short summary of the blog post (2-3 sentences)",
  "meta_title": "SEO meta title for the page (under 60 characters)",
  "meta_description": "SEO meta description for the page (under 160 characters)",
  "tags": ["ServiceTitan", "Marketing", "ROI"],
  "key_takeaways": [
    {
      "strong": "Strong Opening Phrase:",
      "text": "Detailed explanation with specific ServiceTitan features, measurable results (ROI, cost reduction, conversion improvements), including specific percentages or metrics when possible."
    }
  ],
  "body_content": [
    {
      "type": "h2",
      "data": { "text": "Introduction Section Heading" }
    },
    {
      "type": "paragraph",
      "data": { "text": "Engaging opening paragraph that hooks the reader and establishes the problem/opportunity." }
    },
    {
      "type": "h2",
      "data": { "text": "Main Problem Section" }
    },
    {
      "type": "callout",
      "data": {
        "icon": "Lightbulb",
        "text": "Important insight or warning related to the problem."
      }
    },
    {
      "type": "paragraph",
      "data": { "text": "Detailed explanation of the core issue and its impact." }
    },
    {
      "type": "h2",
      "data": { "text": "Solution Overview" }
    },
    {
      "type": "stats_grid",
      "data": {
        "stats": [
          { "value": "30%", "label": "Cost Reduction" },
          { "value": "85%", "label": "Accuracy Improvement" },
          { "value": "60 Days", "label": "Implementation Time" }
        ]
      }
    },
    {
      "type": "h2",
      "data": { "text": "Step-by-Step Implementation" }
    },
    {
      "type": "numbered_list",
      "items": [
        "First implementation step with specific ServiceTitan instructions",
        "Second step with actionable details",
        "Third step with measurable outcomes"
      ]
    },
    {
      "type": "h2",
      "data": { "text": "Best Practices and Tips" }
    },
    {
      "type": "checklist",
      "items": [
        "Best practice item 1 with specific guidance",
        "Best practice item 2 with actionable advice",
        "Best practice item 3 with measurable benefits"
      ]
    },
    {
      "type": "quote",
      "data": {
        "text": "A compelling quote from an industry expert or successful case study.",
        "author": "Industry Expert Name"
      }
    },
    {
      "type": "h2",
      "data": { "text": "Common Mistakes to Avoid" }
    },
    {
      "type": "list",
      "items": [
        "Common mistake 1 and how to avoid it",
        "Common mistake 2 and its consequences",
        "Common mistake 3 and the correct approach"
      ]
    },
    {
      "type": "cta_banner",
      "data": {
        "title": "Ready to Optimize Your ServiceTitan Marketing?",
        "text": "Get expert guidance on implementing these strategies for your specific business needs.",
        "buttonText": "Book Your Strategy Session",
        "buttonLink": "#"
      }
    }
  ],
  "implementation_steps": [
    "Set up unique tracking numbers for every marketing campaign and channel",
    "Configure campaign attribution in ServiceTitan to match your marketing efforts",
    "Train CSRs to verify and assign campaign sources for incoming calls",
    "Analyze Campaign ROI reports weekly to identify winners and losers",
    "Cut underperforming campaigns and reallocate budget to high-performers",
    "Implement automated follow-up sequences for better conversion tracking",
    "Schedule monthly ROI reviews to optimize and scale successful campaigns"
  ],
  "people_also_asked": [
    {
      "question": "How long does it take to see ROI improvements in ServiceTitan?",
      "answer": "Most companies see initial improvements within 30-45 days of proper setup, with significant ROI gains typically visible within 60-90 days of implementation."
    },
    {
      "question": "What's the most important ServiceTitan report for tracking marketing ROI?",
      "answer": "The Campaign ROI report is your single source of truth, showing cost-per-job, conversion rates, and revenue attribution for each marketing channel."
    },
    {
      "question": "Can I use ServiceTitan to track offline marketing ROI?",
      "answer": "Yes, by using unique call tracking numbers for each offline channel (e.g., mailers, billboards) and integrating them into ServiceTitan's campaign tracking."
    },
    {
      "question": "How accurate is ServiceTitan's ROI tracking?",
      "answer": "ServiceTitan's ROI tracking is highly accurate when properly configured, combining call attribution with job booking and revenue data. Its accuracy relies on consistent use of tracking numbers and proper CSR training."
    },
    {
      "question": "What if my CSRs forget to assign a campaign?",
      "answer": "While automated tracking helps, regular training and spot-checks for your CSRs are crucial. ServiceTitan allows manual assignment, so proper protocol can minimize data gaps."
    },
    {
      "question": "Does ServiceTitan integrate with Google Analytics for deeper insights?",
      "answer": "While ServiceTitan provides robust internal ROI tracking, integrating with Google Analytics can offer broader web traffic and user behavior insights that complement ServiceTitan's job-specific data."
    },
    {
      "question": "How often should I review my marketing ROI reports in ServiceTitan?",
      "answer": "Weekly or bi-weekly reviews are recommended to make timely adjustments to campaigns. Monthly deeper dives help in strategic planning and budget reallocation."
    },
    {
      "question": "What metrics should I focus on besides Cost-Per-Booked-Job?",
      "answer": "While Cost-Per-Booked-Job is paramount, also track total revenue per campaign, conversion rates from call to booked job, and average ticket size driven by each channel."
    },
    {
      "question": "Can ServiceTitan help optimize my ad spend directly?",
      "answer": "ServiceTitan provides the data to inform your ad spend decisions. By identifying which campaigns have the best ROI, you can reallocate your budget to maximize profitability in your advertising platforms."
    },
    {
      "question": "Is it possible to track individual technician performance related to marketing ROI?",
      "answer": "Yes, ServiceTitan allows you to track technician performance, including average ticket size and conversion rates, which can be indirectly linked to the quality of leads generated by specific marketing campaigns."
    }
  ]
}

CRITICAL REQUIREMENTS:
1. body_content must be comprehensive and engaging - this is the main article content
2. Use multiple content block types for visual variety and engagement
3. Focus on ServiceTitan-specific strategies and features
4. Include measurable results and specific percentages where possible
5. Make content actionable with clear next steps
6. Ensure all sections provide real value to home service business owners

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