I am Roger Bryan, The HVAC Marketing Guy
I help HVAC and home services companies build marketing systems that actually drive revenue — without the chaos, confusion, or full-time CMO salary.
My Story
For over 20 years, I have built, scaled, and sold businesses. I have learned what it takes to grow a company because I have done it myself — multiple times.
Through my firm Results.io, I serve as an outsourced marketing director for HVAC and home services companies. I have managed campaigns for hundreds of companies and overseen millions in ad spend. I understand ServiceTitan inside and out. I speak your language. And I do not waste time with marketing fluff — I focus on what drives revenue.
My approach is simple: audit your current marketing, build a clear plan tied to revenue, fix your tracking, and hold everyone accountable. No long-term contracts. No inflated agency fees. Just clear leadership at a fraction of a full-time CMO salary.
Why HVAC Companies Trust Me
20+ Years Experience
Building, scaling, and advising companies
Hundreds of Campaigns
Managed for HVAC and home services
ServiceTitan Expert
Deep integration and tracking expertise
How I Work: Clear Process. Real Results.
Audit
Review your current marketing, tracking, tech stack, and vendor relationships to find what is broken.
Strategy
Build one clear marketing plan tied to your revenue goals — not fluff.
Tracking
Fix your tracking so you actually know what is working across Google, LSA, ServiceTitan, and more.
Accountability
Hold your team, vendors, and campaigns accountable to real results.