Roger Bryan
The HVAC Marketing Guy
I'm your outsourced marketing director. Clear strategy tied to revenue. Fixed tracking. No more chaos.
I help HVAC and home services companies build results-driven marketing systems without the full-time salary. Stop guessing. Stop wasting money. Start seeing what actually works.
You didn't start your HVAC business to become a full-time marketer
But here you are, drowning in it anyway.
Sound familiar?
- You're spending on Google, LSA, Facebook, and lead services — but you're not sure what actually works
- Agencies keep showing "pretty reports" instead of clear revenue numbers
- You're trying random tactics because everyone says "you should try this"
- You feel like you're spinning your wheels even though you're busy
- Your tracking is broken, so you're flying blind
- You want a simple plan that your team can follow and that you can trust
That ends now.
You need a marketing director who knows HVAC, understands ServiceTitan, and speaks in revenue — not vanity metrics.
What I do as your outsourced marketing director
I bring order to the chaos and tie everything back to what actually matters: revenue.
Audit Everything
Your current marketing, tracking, tech stack, and vendor relationships. We find what's broken first.
Build the Plan
One clear, results-focused marketing strategy tied to your revenue goals — not fluff.
Fix Tracking
So you actually know what's working. Google, LSA, ServiceTitan, offline — all connected.
Hold Everyone Accountable
Your team, vendors, and campaigns. I coordinate everything and report in plain English.
You keep control of your brand and budget. I bring the strategy, structure, and accountability.
No long-term contracts. No inflated agency fees. Just clear leadership at a fraction of a full-time CMO's salary.
Together we:
- Build a clear marketing strategy tied to revenue
- Fix tracking so you actually know what's working
- Align Google, LSA, social, email, and offline with one plan
- Hold your team, vendors, and campaigns accountable to results
- Stop wasting money on what doesn't work
- Finally get reports you can actually understand and use
Why HVAC companies work with me
I'm Roger Bryan, and for more than 20 years I've built, scaled, and sold businesses. I know what it takes to grow a company because I've done it myself.
Through my firm Results.io, I serve as an outsourced marketing director for HVAC and home services companies. I've managed campaigns for hundreds of companies and overseen millions in ad spend.
I understand ServiceTitan inside and out. I speak your language. And I don't waste time with marketing fluff — I focus on what drives revenue.
If you're ready to stop the chaos and start seeing real results, let's talk.
20+ Years Experience
Building, scaling, and advising companies
Hundreds of Campaigns
Managed for HVAC and home services companies
Millions in Ad Spend
Tracked, optimized, and tied to revenue